Friday, November 9, 2012

Yelp Business Case Study Part 3 - Finding the Keyword Phases

Finding the Keyword Phases
 For Your 
Yelp Business Profile Page.

Writing your Yelp business profile page is the most important part. Finding the Best Keyword Phases is the most difficult part. 

You really want to hire a professional SEO specialist to find the Best Keyword Phases tailored to your business and location.



A professional SEO specialist will pick Keyword phases base on this criteria.

1) The Amount of monthly search volume. You want keyword phases that have high search volume.

2) You want Keyword Phases that relate to your type of business and to your location.

3) You want LOW competition for the Keyword Phases.



So whats the Bottom Line? 

Why do All this?

Having a regular "About Me" page
 on your business website is NOT enough.

Having a regular "About This Business" 
Yelp Business Profile is NOT Enough.


Your Business NEEDS to stand out from the crowd!

Did you Notice All your business competitors  when you went looking for your business profile on Yelp?

There are a lot! kinda hard even to find your own business profile. Image how hard a time your customers (New or Old) will have trying to find your business on Yelp.

Not To Worry!

Most people use Google to find what they want.

We USE Yelp to Stand OUT on Google

 
For a Free Personal Analysis of Your Yelp Business Profile
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Yelp Business Case Study Part 2 - Filling out Your About This Business" Profile

Step #2) Fill Out Your "About This Business" Profile

***The Most Important Part Of Your Yelp business Profile****

Take a look at Pop-A-Look's "About This Business" Profile

Now this might Look like an average "about me" page most small businesses have on their own website.

However, There are 2 Important differences.
 The average small business website has a Page Rank of 2
Yelp.com has a Page Rank of 7 

Why is this important and how can it make a difference in your business? 

Keywords and Phases will Show up on the front page of Google from websites with a High Page Rank.

Let's take a look at some Keyword Phases.

Google the Keyword phase "locked keys car San Fransisco"
Notice the Pop-A-Lock Yelp business profile show up on the front page.

The Keyword Phases are located in the following areas on Pop-A-Lock's business profile page.

 
   
Now Let's Put it All Together!

SEO Yelp Business Profile - Case Study - Part 1

I will show you a real example of a small business that has used SEO tactics and KEYWORD phases to dramatically increase their Sales and Customer base using Yelp.


Pop-A-Lock Locksmith - Case Study

601 Van Ness Ave
San Francisco, CA 94102


When Pop-A-Lock started  out on Yelp their business profile looked like this.

    
Now Pop-A-Lock's Yelp Business Profile Looks like this:

  


Now This Did Not Happen Over Night. In Fact it Took 
2 Years to get to this point.

Now Let me Show You How We Did it!


Step #1 : Claim Your Yelp Business Profile

A) Find Your Business on Yelp Go Here
 
  

*** If Your Business is Not Listed on Yelp Go HERE


B) Click the Go to Step 1 button.

On this page, you create a business account. If you already have a business account, click the “Log in here to add a business” link and skip to part E.

C) Fill out the form (name, e-mail address, and password) and click the Continue button.

Next you will need to verify your authority to administer the page via phone confirmation. Take note of the verification code; you’ll need it to claim.

D) Enter or correct your phone number, and then click the Call Me Now button.

Remember to add an extension if you’ use an automated voice system.

E) Answer the phone call and enter the verification code appearing on your screen.

You are now in control of your Yelp Business Profile.



Step #2) Fill Out Your "About This Business" Profile

 ****This is the Most Important Step*****
                For your Business!


        Yelp Business Case Study Part 2 
                    Filling out Your   
         "about This Business Profile" 
                       -Click Here-